Business Impact

Mock data

App Downloads

12.8K

+17.4%vs prior month

Monthly Active Users

8.6K

+13.2%vs prior month

Avg Spend / User

RM 18.40

+5.1%vs prior month

Monthly Revenue

RM 158.2K

+18.9%vs prior month

App Growth Trend

Downloads & Monthly Active Users

Downloads

Active Users

Revenue & Value Trend

Monthly Revenue & Avg Spend per User

Revenue (RM)

Avg Spend (RM)

Energy Trend (calculated)

Capacity & kWh Sold vs Utilisation

Capacity

kWh Sold

Util %

Campaign Impact Overview

Total Campaign Spend

RM 23450

5 campaigns

Avg kWh Sold Change

+1,070 kWh

vs before campaign

Avg Utilisation Change

+8.5%

vs before campaign

Best Cost / Add. kWh

RM 2.23

Raya Charging Push

Campaign	Site	Period	Spend	kWh Change	Before	During	After	Cost/Add. kWh
Raya Charging Push	KLCC	10 May – 16 May	RM 5,000	+2,240 kWh	44.4%	62.2%	48.0%	RM 2.23
Mall Charger Awareness	Mid Valley	01 May – 07 May	RM 3,000	+770 kWh	44.4%	50.6%	45.2%	RM 3.90
App Download Promo	All Sites	20 Apr – 26 Apr	RM 4,500	+350 kWh	44.4%	47.2%	44.4%	RM 12.86
EV Education Series	Online	05 Apr – 11 Apr	RM 2,950	+410 kWh	44.4%	47.7%	44.8%	RM 7.20
Weekend Booster	Sunway	12 Apr – 18 Apr	RM 8,000	+1,580 kWh	44.4%	57.0%	46.8%	RM 5.06

Sample data — import your Excel file to see real results

Campaign Detail

Site:KLCC

Period:10 May – 16 May

Spend:RM 5,000

Metric	Before	During	After	Change During	Change After
kWh Installed (avg/day)	100 kWh	100 kWh	100 kWh	—	—
Capacity (avg/day) kWh Installed × 20hr × 90%	1,800 kWh	1,800 kWh	1,800 kWh	—	—
kWh Sold (avg/day)	800.0 kWh	1120.0 kWh	864.3 kWh	+320.0 kWh	+64.3 kWh
Utilisation % kWh Sold ÷ Capacity	44.4%	62.2%	48.0%	+17.8%	+3.6%
Est. Revenue (avg/day) Avg daily kWh × RM 1.20	RM 960	RM 1344	RM 1037	+RM 384.00	+RM 77.14

Incremental kWh Sold

2,240 kWh

during − before period

Cost per Add. kWh

RM 2.23

spend ÷ incremental kWh

Est. ROI (During)

1.16×

est. revenue change ÷ spend

Est. ROI (Retained)

0.72×

est. retained rev ÷ spend

DeepSeek InsightAI

What Worked

Raya Charging Push achieved +17.8% utilisation change with RM 2.23 per additional kWh.

What Did Not Work

App Download Promo underperformed — kWh change: +350 kWh, ROI: -0.09×.

Recommendations

Repeat location-based campaigns at high-traffic sites with lower baseline utilisation.
Combine app promotions with direct charging incentives to drive kWh sold.
Prioritise campaigns showing retained utilisation change after the campaign ends.

Next Suggested Campaign

"Weekend Charger Deals"

Target malls with low baseline utilisation. Focus on kWh sold and repeat charging behaviour.

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